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Bachelor of Arts in Mass Communications
Mass communication specialists are critical in today's media-driven world. Information, opinions, and entertainment are disseminated through many channels and mediums. Most successful professionals in journalism, advertising, public relations, and digital media hold a degree in mass communication. Mass communication professionals are responsible for producing, selecting, and delivering content that educates, entertains, and influences audiences.
Program Duration
4 Years
120 Credit Hours
Intake Commences
Tuition Fees*
60,260 AED / 16,406 USD (per year)
Overview
AURAK鈥檚 Bachelor of Arts in Mass Communication offers students a comprehensive education in communication theory, media law and ethics, journalism, advertising, public relations, and digital media. Through various opportunities, including internships and research projects, students can apply their skills and gain real-world experience in the field. Students can choose between two exciting concentrations: Digital Media and Public Relations.
Graduates of the program can pursue various careers in mass communication and media-related fields, including journalism, public relations, advertising, digital media, broadcasting, and more. They may work in traditional news outlets, online media organizations, government agencies, non-profit organizations, or the corporate world.
Program Mission
The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations will produce competent graduates with the ability to apply both knowledge and skills in their area of concentration to engage in research to benefit the community and the nation and to ensure quality in the learners鈥� professional lives.
Program Goals
The goals and objectives of the Bachelor of Arts in Mass Communication are simultaneously aligned with the university鈥檚 mission statement and seek to achieve the objectives embedded in the university mission.
The Goals of the Mass Communication Program are to:
- Provide the student with a broad and deep knowledge about the study of communication, the similarities and differences between communication delivery modes, including their structure, processes, and the ethical practice thereof, and their significance in social and professional uses.
- Foster an understanding of the interdisciplinary nature and the cultural, ethical, and historical contexts of human communication.
- Enhance the student鈥檚 proficiency in research skills, the use of technology and media, critical thinking, creativity, and analytical abilities to pursue knowledge independently in pursuing advanced higher education.
- Produce graduates who possess advanced practical and interpersonal skills that are grounded in truth and ethically practiced, who demonstrate the capacity to establish and evaluate communication relationships to lead and serve the community; and
- Produce responsible and competent professionals with practical skills, social commitment, and ethical standards that satisfy the demands of employment in the UAE, the region, and the world.
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Sample Four Year Study Plan
Our program provides a well-rounded education that combines foundational and specialized courses and a mandatory internship module. Students gain theoretical knowledge, practical skills, and valuable hands-on experience in a real-world setting. This equips them with the tools they need to succeed in their careers and make a positive impact in their communities.
First Semester
This course surveys the history and characteristics of mass communication as a field and set of intertwining industries and professions. Learners explore the role of mass media in modern society by considering the impact of technology, culture, government, and economics. Trends are considered in historical context.
Pre-requisite(s): ENGL 099 or passing English Placement Test
English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.
The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.
ARAB 101 - Arabic Language and Culture for Non- Native Learners I (3 Credits)
Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.
ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.
Second Semester
This course provides learners with basic knowledge about the theories, concepts, and best practices in communication within the public relations field.
Introduction to Digital Media, three credit hours course allows students to learn and understand the basics of Digital Media. The course content discusses various technologies that will aid students to learn the language of visual imagery. The applications that will be focused on industry standard applications for many graphic design positions. In this course, students will build a blog as a means of communicating and presenting their work as producing print and digital layouts to a wide audience.
The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.
This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.
PHIL 100 - Critical Thinking and Reasoning (3 Credits)
This introduction to basic principles of reasoning and critical thinking enhances the learner's abilities to evaluate various forms of reasoning in everyday life and in academic disciplines. The course explores such topics as inductive and deductive reasoning, the nature and function of definitions, fallacy types, statistic use and misuse, and the rudiments of logic.ENGL 200 - Advanced Composition (3 Credits)
This course builds on the general college-level writing skills and strategies students have acquired in earlier courses, and prepares them to do advanced level analysis and writing specifically within their major field and their possible future workplaces.
B.A. Degree in Mass Communication with Concentration in Digital Media
First Semester
Pre-requisite(s): COMM 111 or COMM 112 or COMM 113
This course introduces learners to the basic norms, values, standards and practices for writing for the mass media.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course explores the communication strategies and techniques within a specific cultural milieu and how those strategies and techniques differ among various cultural milieu, and learners practice in a variety of communication modes how best to accommodate their rhetorical strategies in communicating to both intracultural and intercultural audiences.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course examines the cultural impact of new digital technologies, such as the Internet and new telephone and audiovisual media. Students survey the origins of digital communication and the Internet; and they are introduced to contemporary scholarship on digital technologies, the Internet, and the institutions that control these technologies.
Second Semester
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course is designed to give students experience in recognizing and producing high-quality feature articles. Course materials and lectures will cover the basics of writing the newspaper and magazine feature story. Students will be exposed to, and write in, a diverse variety of approaches and techniques.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners in this course apply communication strategies to and investigate real-world case study challenges with a global worldview of various issues of global media cultures. Students learn how to develop a Weltanschauung from which to best communicate in modern technologies with world audience.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course combines storytelling arts with social, mobile, and digital media technologies. In this course, students apply digital storytelling theory and techniques to write, produce and publish digital stories. They integrate images, text, video and audio to create digital stories, and acquire competency in the use of digital media applications.
ARAB 210 - Arabic for Media: Native Speakers (3 credits)
Prerequisite(s): ARAB 110
This course introduces Arabic language for Media: the language of print, broadcast, and digital media to Mass Communication native-speaking students. It aims to familiarize students with media vocabulary, text structure, and language usage. The course prepares Mass Communication students to apply requisite Arabic language skills and adhere to ethical norms in various mediums used in Mass Communication.
ARAB 211 - Arabic for Media: Non-Native Speakers (3 credits)
Prerequisite(s): ARAB 101
This course introduces students to language used in Arabic media. The course covers the diverse media platforms and topics in the Arab world including weather news, deaths, special events, sports, advertisements, and economics. In each of those topics, the students will be equipped with requisite vocabulary and jargon used for discussing these in media.
B.A. Degree in Mass Communication with Concentration in Public Relations
First Semester
Pre-requisite(s): COMM 111 or COMM 112 or COMM 113
This course introduces learners to the basic norms, values, standards and practices for writing for the mass media.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course explores the communication strategies and techniques within a specific cultural milieu and how those strategies and techniques differ among various cultural milieu, and learners practice in a variety of communication modes how best to accommodate their rhetorical strategies in communicating to both intracultural and intercultural audiences.
Second Semester
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course is designed to give students experience in recognizing and producing high-quality feature articles. Course materials and lectures will cover the basics of writing the newspaper and magazine feature story. Students will be exposed to, and write in, a diverse variety of approaches and techniques.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners in this course apply communication strategies to and investigate real-world case study challenges with a global worldview of various issues of global media cultures. Students learn how to develop a Weltanschauung from which to best communicate in modern technologies with world audience.
Pre-requisite(s): COMM 111 or COMM 112 or COMM 113
Learners improve their media-related writing skills with a focus on standard, professional presentation of information and messages in the public relations setting.
ARAB 210 - Arabic for Media: Native Speakers (3 credits)
Prerequisite(s): ARAB 110
This course introduces Arabic language for Media: the language of print, broadcast, and digital media to Mass Communication native-speaking students. It aims to familiarize students with media vocabulary, text structure, and language usage. The course prepares Mass Communication students to apply requisite Arabic language skills and adhere to ethical norms in various mediums used in Mass Communication.
ARAB 211 - Arabic for Media: Non-Native Speakers (3 credits)
Prerequisite(s): ARAB 101
This course introduces students to language used in Arabic media. The course covers the diverse media platforms and topics in the Arab world including weather news, deaths, special events, sports, advertisements, and economics. In each of those topics, the students will be equipped with requisite vocabulary and jargon used for discussing these in media.
B.A. Degree in Mass Communication with Concentration in Digital Media
First Semester
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners engage the philosophical underpinnings of ethics and the core principles of journalism and mass communication to develop an understanding and appreciation of the field鈥檚 normative ethical values. Students will learn how to apply an ethical decision-making framework to a variety of challenges.
Prerequisite course(s): COMM 212 or COMM 222 or COMM 223
Learners identify the major concepts, issues, and theories of media communication, and learners identify and use communication theories in a variety of best practices to demonstrate effective use of the theories learned in the course.
Prerequisite course(s): COMM 212 or COMM 215
This course will engage learners in the values, norms and professional practices newsgathering and writing. Emphasis is on traditional reporting methods, including interviewing and observation, and on the ethical, reliable presentation of news in print/digital formats.
Second Semester
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course provides an introduction to research methods and the philosophical underpinnings of research inquiry in the field
of communication. It includes the topic adherence, overviews of quantitative, qualitative, and mixed-method research
methodologies, a range of alternative research methods, including observation, archival research, questionnaire surveys, case
studies, and experimentation, research design, data collection, and data analysis, the ethical implications of research with
human and non-human subjects, and appropriate connections between research questions and methodologies.
Prerequisite course(s): COMM 212 or COMM 214 or COMM 215 or COMM 224
This course introduces students to the multimedia production skills and techniques associated with broadcast media. Learners will integrate text, audio, photos, and video to produce broadcast journalism content that is attractive, accessible, easy to navigate, and appropriate for the platform and the audience.
Summer Semester
Prerequisite(s): Prior completion of 90 credits and CGPA greater than 2.0
The Internship for Mass Communication is eight weeks (240 hours), and provides exposure to practices, challenges, and opportunities in real-world Media settings. Students apply real-world work strategies throughout the internship, and engage in self-reflection, and incorporate employer feedback to enhance their professional skills in creating an initial record of employment.
B.A. Degree in Mass Communication with Concentration in Public Relations
First Semester
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners engage the philosophical underpinnings of ethics and the core principles of journalism and mass communication to develop an understanding and appreciation of the field鈥檚 normative ethical values. Students will learn how to apply an ethical decision-making framework to a variety of challenges.
Prerequisite course(s): COMM 212 or COMM 222 or COMM 223
Learners identify the major concepts, issues, and theories of media communication, and learners identify and use communication theories in a variety of best practices to demonstrate effective use of the theories learned in the course.
Pre-requisite(s): COMM 212 or COMM 213 or COMM 222
This course gives learners the context, knowledge, and skills to examine and critically analyze realworld public relations problems and cases. Students will study and apply communication and public relations theories to case studies and problems. Learners examine the four steps included in the design of public relations programs that include research, planning, implementation, and evaluation.
Second Semester
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course provides an introduction to research methods and the philosophical underpinnings of research inquiry in the field
of communication. It includes the topic adherence, overviews of quantitative, qualitative, and mixed-method research
methodologies, a range of alternative research methods, including observation, archival research, questionnaire surveys, case
studies, and experimentation, research design, data collection, and data analysis, the ethical implications of research with
human and non-human subjects, and appropriate connections between research questions and methodologies.
Prerequisite course(s): COMM 212 or COMM 214 or COMM 215 or COMM 224
This course introduces students to the multimedia production skills and techniques associated with broadcast media. Learners will integrate text, audio, photos, and video to produce broadcast journalism content that is attractive, accessible, easy to navigate, and appropriate for the platform and the audience.
Prerequisite(s): COMM 212 or COMM 223 or COMM 213
This course introduces students to the public relations process, focusing on the strategic planning of PR programs, public relations tactics, media relations management, crisis management, and event management. Students will learn how to develop goals, design strategies, and select tactics that can better serve an organization's goals.
Summer Semester
Prerequisite(s): Prior completion of 90 credits and CGPA greater than 2.0
The Internship for Mass Communication is eight weeks (240 hours), and provides exposure to practices, challenges, and opportunities in real-world Media settings. Students apply real-world work strategies throughout the internship, and engage in self-reflection, and incorporate employer feedback to enhance their professional skills in creating an initial record of employment.
B.A. Degree in Mass Communication with Concentration in Digital Media
First Semester
Prerequisite course(s): COMM 311 or COMM 321 or COM 323 or COMM 391
This course is designed to prepare students to be informed and critical consumers of polls and media coverage of them, to introduce students to basic theories and findings regarding the influence of mass media on public opinion, to provide students with firsthand experience in conducting and writing about public opinion research.
Prerequisite course(s): COMM 321 or COMM 323 or COMM 391 or COMM 334
The course will examine the history, aesthetics, and cultural implications of interactivity through media, and students will gain experience and critical analysis skills by engaging with interactive multimedia works. Students will learn design strategies and development techniques for interactive media and will have the opportunity to explore the latest innovations in this area.
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course examines current and emerging issues in communication theory, research, and practice, focusing on specific media and public relations topics, trends, and challenges. Students will explore various topics, ideas, and issues that are not typically covered in standard courses. The course will provide an opportunity for students to engage in critical analysis and discussion, as well as research and writing, on a range of contemporary communication issues (Writing Intensive Course).
Second Semester
Prerequisite course(s): COMM 321 or COMM 323 or COMM 391 or COMM 334
In this course, learners apply skills in newsgathering, writing, and multimedia to produce an individual and a group project of publication quality that demonstrates their proficiency in multimedia storytelling.
B.A. Degree in Mass Communication with Concentration in Public Relations
First Semester
Prerequisite course(s): COMM 311 or COMM 321 or COM 323 or COMM 391
This course is designed to prepare students to be informed and critical consumers of polls and media coverage of them, to introduce students to basic theories and findings regarding the influence of mass media on public opinion, to provide students with firsthand experience in conducting and writing about public opinion research.
Pre-requisite(s): COMM 311 or COMM 321 or COMM 334
Learners explore social media as a unique platform for interaction with multiple audiences and learn how to plan strategies to engage with key stakeholders and disseminate persuasive, effective messages.
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course examines current and emerging issues in communication theory, research, and practice, focusing on specific media and public relations topics, trends, and challenges. Students will explore various topics, ideas, and issues that are not typically covered in standard courses. The course will provide an opportunity for students to engage in critical analysis and discussion, as well as research and writing, on a range of contemporary communication issues (Writing Intensive Course).
Second Semester
Pre-requisite(s): COMM 321 or COMM 337 or COMM 391 or COMM 344
The course provides learners with practical instruction and experience in a variety of media modes of communication. Students focus on producing clear, persuasive messages in attractive formats.
Program Learning Outcomes
- Explain communication theory and demonstrate applications of relevant theoretical concepts for different mass communication fields.
- Recognize key skills and employ modern tools for communicating effectively in realistic media environments.
- Utilize appropriate messages and techniques for communicating effectively.
- Apply research methodologies and models and implement these in communication work.
- Identify factors characterizing the global nature of modern media systems.
- Distinguish cultural issues in planning various forms of communication
- Analyze principles of ethics, fairness, and regulation related to media practices.
- Provide a strong foundation in the theoretical principles, approaches, techniques, and communication practices through digital media
- Produce graduates proficient in communication and communication delivery modes applicable in diverse contexts.
- Enhance the student鈥檚 proficiency in research skills by developing their critical thinking skills, creativity, analytical abilities, and their ability to work with communication technology and communication media
- Produce responsible professionals competent in communication in digital media which satisfy the demands of employment and the needs of the UAE and the broader regional community.
- Employ convergent technologies for the production and expression of communication pieces for news, documentaries, entertainment, and persuasive communication
- Apply the latest trends in multimedia practices and uses for professional digital communication to a local or international context.
- Foster an understanding of the interdisciplinary nature and the historical and cultural contexts of human communication in English and another modern language in all public relations roles.
- Enhance the learner鈥檚 proficiency in research skills, the use of technology and the media, critical thinking, creativity, and analytical abilities to pursue public relations communication knowledge independently in advanced higher education.
- Demonstrate how contemporary public relation approaches and strategies may be used to improve communication with the audience in both public and private spheres.
- Listen to and speak, and read and write public relations texts thoughtfully and demonstrate an ability to support any communication with truthful and honest responses that increase the trust of the audience
- Write influential public relations texts and create public relations in media.
- Discuss the characteristics of unique publics and design strategies to best establish symmetrical relationships with them
- Summarize modern principles of public relations practices and analyze how these can be used in the UAE and globally.
Program Accreditations
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Program Requirements
To earn a BA degree in Mass Communication, students must satisfactorily complete at least 120 approved credits, fulfill all the requirements for the BA in Mass Communication degree, and achieve a GPA of 2.00 or higher.
Thirty-one credit hours from approved courses are required to fulfill the general education requirements. Thirty-five credit hours from the program鈥檚 core courses are similarly required. The BA in Mass Communication offers concentrations in Digital Media and Public Relations; these courses are offered in the second, third, and fourth years of study. Students complete eighteen credits in their concentration, an additional fifteen credits through the completion of concentration electives, and then fifteen credits in free electives. After completing eighty-one to eighty-four credits, students are required to complete an internship (3 credit hours) which is required for their concentration (Digital Media or Public Relations).
Students also take an Arabic for Media course. This three credit-hour course is offered in two versions: one for native-Arabic Speakers and a one for non-native Arabic speakers. No native Arabic speaker is permitted to take Arabic courses that are designed for non-native learners.
The BA degree in Mass Communication is designed to be completed in four years, assuming students do not interrupt their study. Students who withdraw or take a leave of absence from the program must meet requirements for returning that are outlined in the AURAK Catalog. Students must meet specific standards to progress, as well as the maximum time allowed to complete the program, which are also detailed in the catalog. If a degree is not completed within a period of six years, all coursework in the major will be re-evaluated for its current relevance.
The Bachelor of Arts in Mass Communications degree requires the completion of the following requirements:
| Degree Requirements | Credits |
|---|---|
I. University General Education Requirements |
31 |
II. Program Core Course Requirements |
35 |
III. Concentration Course Requirements: Digital Media or Public Relations |
18 |
IV. Mass Communication Electives |
15 |
V. Free Electives |
15 |
VI. Arabic for Media (native speaking or non-native speaking) |
3 |
VI. Internship |
3 |
Total |
120 |
University General Education Requirements 31 Credits
The program requires completion of the General Education Component. For information relating directly to the General Education requirements, please review the catalog section entitled, 鈥淕eneral Education Component.鈥� You must speak with your advisor to ensure that the General Education Component requirements are satisfied. The fifth writing intensive course for the BA in Mass Communication is COMM 450 Selected Topics in Communication.
ARAB 101 - Arabic Language and Culture for Non- Native Learners I (3 Credits)
Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.
ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.
Pre-requisite(s): ENGL 099 or passing English Placement Test
English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.
The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.
This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.
PHIL 100 - Critical Thinking and Reasoning (Writing Intensive) (3 Credits)
This introduction to basic principles of reasoning and critical thinking enhances the learner鈥檚 abilities to evaluate various forms of reasoning in everyday life and in academic disciplines. The course explores such topics as inductive and deductive reasoning, the nature and function of definitions, fallacy types, statistic use and misuse, and the rudiments of logic.
ENGL 200 - Advanced Composition (Writing Intensive) (3 Credits)
Prerequisite(s): Completion of a minimum of 45 credit hours and ENGL 101
This course builds on the general college-level writing skills and strategies students have acquired in earlier courses, and prepares them to do advanced level analysis and writing specifically within their major field and their possible future workplaces.
Program Core Course Requirements 35 credits
This course surveys the history and characteristics of mass communication as a field and set of intertwining industries and professions. Learners explore the role of mass media in modern society by considering the impact of technology, culture, government, and economics. Trends are considered in historical context.
This course provides learners with basic knowledge about the theories, concepts, and best practices in communication within the public relations field.
Introduction to Digital Media, three credit hours course allows students to learn and understand the basics of Digital Media. The course content discusses various technologies that will aid students to learn the language of visual imagery. The applications that will be focused on industry standard applications for many graphic design positions. In this course, students will build a blog as a means of communicating and presenting their work as producing print and digital layouts to a wide audience.
Pre-requisite(s): COMM 111 or COMM 112 or COMM 113
This course introduces learners to the basic norms, values, standards and practices for writing for the mass media.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course is designed to give students experience in recognizing and producing high-quality feature articles. Course materials and lectures will cover the basics of writing the newspaper and magazine feature story. Students will be exposed to, and write in, a diverse variety of approaches and techniques.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course explores the communication strategies and techniques within a specific cultural milieu and how those strategies and techniques differ among various cultural milieu, and learners practice in a variety of communication modes how best to accommodate their rhetorical strategies in communicating to both intracultural and intercultural audiences.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners in this course apply communication strategies to and investigate real-world case study challenges with a global worldview of various issues of global media cultures. Students learn how to develop a Weltanschauung from which to best communicate in modern technologies with world audience.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
Learners engage the philosophical underpinnings of ethics and the core principles of journalism and mass communication to develop an understanding and appreciation of the field鈥檚 normative ethical values. Students will learn how to apply an ethical decision-making framework to a variety of challenges.
Prerequisite course(s): COMM 212 or COMM 222 or COMM 223
Learners identify the major concepts, issues, and theories of media communication, and learners identify and use communication theories in a variety of best practices to demonstrate effective use of the theories learned in the course.
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course provides an introduction to research methods and the philosophical underpinnings of research inquiry in the field
of communication. It includes the topic adherence, overviews of quantitative, qualitative, and mixed-method research
methodologies, a range of alternative research methods, including observation, archival research, questionnaire surveys, case
studies, and experimentation, research design, data collection, and data analysis, the ethical implications of research with
human and non-human subjects, and appropriate connections between research questions and methodologies.
Prerequisite course(s): COMM 311 or COMM 321 or COM 323 or COMM 391
This course is designed to prepare students to be informed and critical consumers of polls and media coverage of them, to introduce students to basic theories and findings regarding the influence of mass media on public opinion, to provide students with firsthand experience in conducting and writing about public opinion research.
Prerequisite(s): COMM 212 or COMM 222 or COMM 223
This course examines current and emerging issues in communication theory, research, and practice, focusing on specific media and public relations topics, trends, and challenges. Students will explore various topics, ideas, and issues that are not typically covered in standard courses. The course will provide an opportunity for students to engage in critical analysis and discussion, as well as research and writing, on a range of contemporary communication issues (Writing Intensive Course).
Concentration Course Requirements
Concentration in Digital Media 18 credits
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course examines the cultural impact of new digital technologies, such as the Internet and new telephone and audiovisual media. Students survey the origins of digital communication and the Internet; and they are introduced to contemporary scholarship on digital technologies, the Internet, and the institutions that control these technologies.
Prerequisite course(s): COMM 111 or COMM 112 or COMM 113
This course combines storytelling arts with social, mobile, and digital media technologies. In this course, students apply digital storytelling theory and techniques to write, produce and publish digital stories. They integrate images, text, video and audio to create digital stories, and acquire competency in the use of digital media applications.
Prerequisite course(s): COMM 212 or COMM 215
This course will engage learners in the values, norms and professional practices newsgathering and writing. Emphasis is on traditional reporting methods, including interviewing and observation, and on the ethical, reliable presentation of news in print/digital formats.
Prerequisite course(s): COMM 212 or COMM 214 or COMM 215 or COMM 224
This course introduces students to the multimedia production skills and techniques associated with broadcast media. Learners will integrate text, audio, photos, and video to produce broadcast journalism content that is attractive, accessible, easy to navigate, and appropriate for the platform and the audience.
Prerequisite course(s): COMM 321 or COMM 323 or COMM 391 or COMM 334
The course will examine the history, aesthetics, and cultural implications of interactivity through media, and students will gain experience and critical analysis skills by engaging with interactive multimedia works. Students will learn design strategies and development techniques for interactive media and will have the opportunity to explore the latest innovations in this area.
Prerequisite course(s): COMM 321 or COMM 323 or COMM 391 or COMM 334
In this course, learners apply skills in newsgathering, writing, and multimedia to produce an individual and a group project of publication quality that demonstrates their proficiency in multimedia storytelling.
Concentration in Public Relations 18 Credit Hours
Pre-requisite(s): COMM 111 or COMM 112 or COMM 113
Learners improve their media-related writing skills with a focus on standard, professional presentation of information and messages in the public relations setting.
Prerequisite course(s): COMM 212 or COMM 214 or COMM 215 or COMM 224
This course introduces students to the multimedia production skills and techniques associated with broadcast media. Learners will integrate text, audio, photos, and video to produce broadcast journalism content that is attractive, accessible, easy to navigate, and appropriate for the platform and the audience.
Pre-requisite(s): COMM 212 or COMM 213 or COMM 222
This course gives learners the context, knowledge, and skills to examine and critically analyze realworld public relations problems and cases. Students will study and apply communication and public relations theories to case studies and problems. Learners examine the four steps included in the design of public relations programs that include research, planning, implementation, and evaluation.
Prerequisite(s): COMM 212 or COMM 223 or COMM 213
This course introduces students to the public relations process, focusing on the strategic planning of PR programs, public relations tactics, media relations management, crisis management, and event management. Students will learn how to develop goals, design strategies, and select tactics that can better serve an organization's goals.
Pre-requisite(s): COMM 311 or COMM 321 or COMM 334
Learners explore social media as a unique platform for interaction with multiple audiences and learn how to plan strategies to engage with key stakeholders and disseminate persuasive, effective messages.
Pre-requisite(s): COMM 321 or COMM 337 or COMM 391 or COMM 344
The course provides learners with practical instruction and experience in a variety of media modes of communication. Students focus on producing clear, persuasive messages in attractive formats.
Mass Communications Electives: 15 Credit Hours
This course investigates media through a variety of theories and methods. The focus will be on some of the dominant critical perspectives that have contributed to our understanding of media and its role in society. The course provides the basic vocabulary and concepts used to analyze different types of media. The aim of this course is to explore, understand, and effectively apply various schools of media criticism through reading, watching, discussing, and writing a wide range of media texts.
Prerequisite(s): ENGL 101 or COMM 111
This course explores photography, photographic composition and aesthetics as a form of visual communication. Through a blend of theoretical and practical approaches, students will develop an aesthetic and creative understanding of photography as well as gain knowledge of technical photographic terms and digital photography skills.
Prerequisite(s): ENGL 101 or COMM 111
This course is designed to expose students to study and practice graphic communication design and print production fundamentals. In this course, students apply layout theory and varying techniques to write, produce, and publish news stories in the production process. They integrate images, and text, to create a page makeup, with the use of different digital media applications.
Prerequisite(s): ENGL 101 or COMM 111
This course is designed to provide students with the essential skills and knowledge required for video and film editing. Students will learn the principles and techniques of video editing, including the use of industry-standard software tools and technology.
This course allows learners to explore the Internet for data; to assess data found online; to produce "value-added" research from online databases; and, to understand the principles behind turning original data into a useable online resource
Prerequisite(s): COMM 212 or COMM 223
This course introduces students to key concepts, models, and thinkers in media management and examines the practice of and emerging models in entrepreneurial journalism. The course aims to equip learners with analytical tools to understand the current state of media and develop new models for the future.
* Note: Students may choose one course from the other concentration as an elective course.
Modern Language Competency Requirement 15 Credits
Arabic for Non-Native Arabic Learners
Prerequisite(s): ARAB 101
This course introduces students to language used in Arabic media. The course covers the diverse media platforms and topics in the Arab world including weather news, deaths, special events, sports, advertisements, and economics. In each of those topics, the students will be equipped with requisite vocabulary and jargon used for discussing these in media.
Arabic for Native Arabic Learners
Prerequisite(s): ARAB 110
This course introduces Arabic language for Media: the language of print, broadcast, and digital media to Mass Communication native-speaking students. It aims to familiarize students with media vocabulary, text structure, and language usage. The course prepares Mass Communication students to apply requisite Arabic language skills and adhere to ethical norms in various mediums used in Mass Communication.
Free Electives 15 credits
Internship 3 credits
Prerequisite(s): Prior completion of 90 credits and CGPA greater than 2.0
The Internship for Mass Communication is eight weeks (240 hours), and provides exposure to practices, challenges, and opportunities in real-world Media settings. Students apply real-world work strategies throughout the internship, and engage in self-reflection, and incorporate employer feedback to enhance their professional skills in creating an initial record of employment.
Admission Requirements
AURAK is dedicated to providing students with a high-quality education that prepares them for successful careers and fulfilling lives. To be considered for one of our programs, you'll need to meet specific criteria. Our admissions requirements are designed to ensure that each student has the skills, knowledge, and commitment required to thrive in our challenging and rewarding environment.
High School Requirements
| Academic Program | Admission Criteria |
|---|---|
| BA in Mass Communication | UAE Curriculum l Elite Track 70% UAE Curriculum l Advanced (Scientific) 70% UAE Curriculum l General (Literary) 70%
Non UAE Curriculum l The University Recognizes all the other certificates and converts their grades to the equivalent grade. |
English Proficiency Requirements
| Name of Exam | Score |
|---|---|
| Academic IELTS | 5.0 |
| TOEFL 鈥� Paper based | 500 |
| TOEFL 鈥� Internet Based | 61 |
Oxford Online Placement Test (OOPT) completed at AURAK Campus |
Successfully pass the test with the required score |
| School | Program | Critieria |
|---|---|---|
Arts and Science |
|
No Additional Testing Required |
Other Personal Documents
- Passport copy
- Copy of health card
- Copy of valid Emirates ID (UAE residents only)
- Health History Form (Completed and signed by a physician)
- Four (4) recent passport-size photographs
- Exemption letter from the National and Reserve Service Authority (UAE male applicants between the ages of 18 and 30 only)
- Birth Certificate
- Family Book (UAE nationals only)
- Army Exemption/Completion Letter (UAE nationals only)
Meet our experienced Faculty Members
Our faculty members are a core strength of our program, with diverse backgrounds, impressive academic pedigrees, and a solid commitment to enriching your learning experience. All of our faculty members hold Ph.D. degrees from respected universities worldwide and bring a wealth of professional and research experience to the classroom.
Explore your Career Opportunities
Bachelor of Arts in Mass Communications offer excellent career opportunities not only in Dubai and the other UAE emirates but also globally. Gain a competitive edge in the job market with AURAK鈥檚 Bachelor of Arts in Mass Communications.
AURAK鈥檚 degree in Bachelor of Arts in Mass Communications leads to exciting career opportunities such as:
-
![media planner]()
Media Planner -
![Multimedia specialist]()
Multimedia Specialist -
![social media specialist]()
Digital Media Specialist -
![Public Relations Manager]()
Public Relations Manager -
![Producer]()
Producer -
![content crereator]()
Content Creator -
![Operational Researcher]()
Program Researcher
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