Bachelor of Science in Business Administration (Major in Hospitality & Tourism Management)
Hospitality & Tourism Management is a diverse industry that involves managing and organizing businesses in various areas of the hospitality and tourism sector. As a global industry, it provides professionals with the unique opportunity to work with people from different countries and cultures, which can broaden their global perspective. The sector covers many businesses, such as hotels, restaurants, cruise lines, theme parks, event planning, and tourism marketing.
Program Duration
4 Years
121 Credit Hours
Intake Commences
Tuition Fees*
60,260 AED / 16,406 USD (per year)
Overview
The program offers a comprehensive curriculum that covers a wide range of topics, including hospitality operations, food and beverage management, event planning, and tourism development. In addition, students will have the opportunity to gain practical experience through internships, hands-on projects, and simulations, which will allow them to apply the knowledge and skills learned in the classroom to real-world situations.

Graduates of the Bachelor's degree in Hospitality & Tourism Management program can look forward to various career opportunities, including positions in hotels, restaurants, cruise lines, theme parks, convention centers, travel agencies, and event planning.
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Program Description
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Sample Four Year Study Plan
Our program provides a well-rounded education that combines foundational and specialized courses and a mandatory internship module. Students gain theoretical knowledge, practical skills, and valuable hands-on experience in a real-world setting. This equips them with the tools they need to succeed in their careers and make a positive impact in their communities.
First Semester
English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.
The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.
This course introduces students to the basics of probability theory and statistical inference with examples and applications in sciences. At the end of this course, students will acquire the necessary quantitative competency in the program.
The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.
Second Semester
This course introduces students to the fundamental principles of macroeconomics in the context of current problems and its application to business decision making and economic policy. Students will be introduced to the economic way of thinking and how key concepts, theories and methods of modern economic analysis can be applied to everyday economic issues and problems. Key areas covered include demand and supply analysis and government policies; consumers, producers and the efficiency of markets; international trade; the national economy; business cycles; inflation; economic growth and stability; unemployment; and monetary and fiscal policy. Particular emphasis is placed on reviewing contemporary economic issues and how economics permeates almost every aspect of business, highlighting economics as the fundamental discipline underpinning the study of most business specializations.
This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.
ARAB 101 - Arabic Language and Culture for Non- Native Learners I (3 Credits)
Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.
ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.
First Semester
This is an introductory course in financial accounting which incorporates International Financial Reporting Standards (IFRS) and emphasizes the use of accounting information in an ethical manner. Topics covered include: Basic accounting concepts and processes with particular emphasis on double entries; the accounting cycle; transaction analysis; accounting for assets, liabilities, owner's equity, expenses and revenues recognition, introductory financial statement analysis; an introduction to the preparation of cash flow statements and ethical decision-making.
This course examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, or services to selected target groups. The course emphasizes how to promote, distribute, and price a firm's offering in dynamic economic, social, political, and international environments.
This course Introduces fundamentals of business models, and writing as a learning tool. The interrelationships between accounting, finance, information systems, marketing, and operations are the subject of several "learning by writing" deliverables. The course teaches business students effective methods for communicating business-related issues to clients, management and fellow employees.
Second Semester
This is the first course in cost/managerial accounting. It discusses a range of introductory managerial accounting topics such as cost measurement and terminology, costs systems; analyzing cost-volume-profit relationships, job order and process costing, operating budgets, standard costing, introduction to capital budgeting and ethical managerial accounting-related decision-making.
This course presents essential management and organizational behavior theories and concepts. It examines the nature of managerial work under a range of business models and under rapidly changing business conditions. Managerial functions and activities such as planning, strategizing, organizing, controlling, and directing are examined in depth, and in the context of current organizational practice and scenarios.
This course is an introductory survey course in business analytics and is geared towards providing a broad coverage of descriptive, predictive, and prescriptive analytics techniques and applications within a business context. The course aims to introduce students to foundational concepts, methodologies, and tools required to understand the emerging role of business analytics in organizations, with a focus on decision making for efficiency, profitability, and sustainability. Through hands-on practice tutorials and assignments, students will also be introduced to computer-based modeling approaches to facilitate formulation, resolution, and interpretation of the results, and the process of transforming data into actions.
This course teaches students the fundamental principles of finance. It covers the financial decisions that financial managers should make to maximize shareholders' wealth or a firm's value. These financial decisions include investment decisions, financing decisions, dividend decisions and working capital decisions. Students are taught how to apply financial theories to real life financial situations, financial ratio analysis, time value of money, stock valuation, bond valuation, capital budgeting and risk and return. It also discusses the difference between profit maximization and shareholders' wealth maximization. There is a general saying in finance that "If you can't measure it, you can't control it". Therefore, the course entails calculations and arriving at conclusions that help financial managers make financial decisions and measure financial performance.
Course Description:
This course introduces fundamentals of computer hardware, software, networking, Internet and its technology components. The discussions are centered on the role of technology in contemporary business, and include basic relational storage concepts, with hands-on experience in building business database applications and web sites.
The course also features a mini-project.
First Semester
Second Semester
This course provides essential underpinning support for research elements of higher level business courses. It allows candidates to make informed decisions and appropriate choices pertaining to research methodology. A range of business research tools, approaches and analytical techniques are discussed, and guidance is given on optimal structuring of research work in the business field, and the generation of research proposals.
This course will offer a thorough overview of the management of various lodging properties, taking a generalist view of lodging management, moving from department to department in a typical hotel. While this course will be general in nature, we will take a much more strategic perspective, identifying and considering issues of concern to general managers of all types of lodging properties, with a particular focus on profit maximization (yield/revenue management) and distribution channel management. As such, we will consider the broader political, economic, social, and technological environments and trends and their impact on lodging operations.
Summer Semester
The Internship is designed for candidates on the undergraduate hospitality and tourism management major programs. It lasts for eight weeks (240 hours), and provides exposure to business practices and issues, in appropriate settings. Candidates will typically opt to carry out internship with local UAE-based companies. The internship program is viewed as a "steppingstone" for a career in the field of the student's major. Students will receive orientation, induction, and relevant on-the-job training during their internship. The initial induction and orientation take place at the beginning of the internship and will serve to introduce the student to real-world business practices, culture and management, and provide them with a knowledge base to draw upon throughout the remainder of the internship.
First Semester
This course is designed to help students apply functional knowledge gained from earlier courses and integrate these with more practical information and real-life experiences. The course takes the general management point of view, emphasizing the creation, implementation and evaluation of strategy in organizations. Students adopt the viewpoint of upper management, strategize and make essential "Big Picture" decisions, using standard strategic analysis frameworks. Students develop expertise in the analysis of complex business situations and in clearly presenting strategic findings both orally and in writing.
The course will introduce the various issues associated with the management of a convention visitor's bureau (CVB). The course will analyze the mission, structure, and business activities of organizations that develop and promote a complex tourism destination in UAE. This includes the management functions of membership services, visitor services, financial and marketing concerns, research activities, and the strategic planning and evaluation of these efforts. Topics covered will include developing the following consumer segments: meetings/conventions, pleasure/tours, and festivals/special events.
The hospitality and tourism management project-based internship course will provide students an experience of a selfemployed work environment. The course will imbibe problem- solving skills and creative thinking among students. These lifelong learning skills will enhance the employability skills of the students and their ability to become independent learners. The students will integrate the tools and concepts from the hospitality and tourism management specialization courses to develop strategies to solve problems. Through a coaching and mentoring process, the students would produce a project report, which will allow them to showcase their learning acquired during their four-year study.
Second Semester
A course dealing with the many issues impacting the management of large convention and exposition centers. The course is taught from an organizational marketing base. Topics include meeting site selection, program planning and budgeting, legal issues and insurance problems, housing, food and beverage arrangements, transportation, exposition management, and audio-visual services."
Program Learning Outcomes
On completion of a BSBA (Major in Hospitality and Tourism Management), students will be able to:
Program Accreditations
-
AACSB member
AURAK is a member of AASCB Business Education Alliance
-
CAA
The ´ó·¢¿ìÈý¹ÙÍø, located at the ´ó·¢¿ìÈý¹ÙÍø Road, Ras al Khaimah, UAE, PO Box: 10021, is officially Licensed from 1 August 2009 to 15 September 2026 by the Ministry of Education of the United Arab Emirates to operate in the domain of Higher Education.
-
AACSB
AURAK is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.
AACSB accreditation is known, worldwide, as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. Accreditation is a voluntary, nongovernmental process that includes a rigorous external review of a school's mission, faculty qualifications, curricula, and ability to provide the highest-quality programs.
Program Requirements
To graduate from our university, students must meet various requirements to receive a well-rounded education. This includes completing University General Education Requirements, School Requirements, and other academic requirements. Experiential learning opportunities, such as internships and research projects, are also important components of our programs.
Completion Requirements | Credits |
---|---|
I. University General Education Requirements | 31 |
II. School Requirements | 48 |
III. Major Requirements | 21 |
IV. Major Electives (Any 3 courses from the major elective list) | 9 |
V. Business Elective (Any 3 courses from any major requirements and electives outside your declared major) | 9 |
VI. Free Electives | 3 |
Total | 121 |
I. University General Education Requirements (31 credits)
English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.
ARAB 101 - Arabic Language and Culture for Non- Native Learners I (3 Credits)
Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.
ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I (3 Credits)
Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.
The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.
This course introduces students to the basics of probability theory and statistical inference with examples and applications in sciences. At the end of this course, students will acquire the necessary quantitative competency in the program.
The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.
This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.
The Natural Sciences chosen from one of the following:
The course examines the interactions between human and environmental systems, and its effect on the future of environmental sustainability. Topics covered include global and local environmental change, conservation of the ecosystem, biodiversity, water management and climate change.
II. School Requirements (48 credits)
This is an introductory course in financial accounting which incorporates International Financial Reporting Standards (IFRS) and emphasizes the use of accounting information in an ethical manner. Topics covered include: Basic accounting concepts and processes with particular emphasis on double entries; the accounting cycle; transaction analysis; accounting for assets, liabilities, owner's equity, expenses and revenues recognition, introductory financial statement analysis; an introduction to the preparation of cash flow statements and ethical decision-making.
This is the first course in cost/managerial accounting. It discusses a range of introductory managerial accounting topics such as cost measurement and terminology, costs systems; analyzing cost-volume-profit relationships, job order and process costing, operating budgets, standard costing, introduction to capital budgeting and ethical managerial accounting-related decision-making.
This course is an introductory survey course in business analytics and is geared towards providing a broad coverage of descriptive, predictive, and prescriptive analytics techniques and applications within a business context. The course aims to introduce students to foundational concepts, methodologies, and tools required to understand the emerging role of business analytics in organizations, with a focus on decision making for efficiency, profitability, and sustainability. Through hands-on practice tutorials and assignments, students will also be introduced to computer-based modeling approaches to facilitate formulation, resolution, and interpretation of the results, and the process of transforming data into actions.
This course Introduces fundamentals of business models, and writing as a learning tool. The interrelationships between accounting, finance, information systems, marketing, and operations are the subject of several "learning by writing" deliverables. The course teaches business students effective methods for communicating business-related issues to clients, management and fellow employees.
This course provides essential underpinning support for research elements of higher level business courses. It allows candidates to make informed decisions and appropriate choices pertaining to research methodology. A range of business research tools, approaches and analytical techniques are discussed, and guidance is given on optimal structuring of research work in the business field, and the generation of research proposals.
This course is designed to help students apply functional knowledge gained from earlier courses and integrate these with more practical information and real-life experiences. The course takes the general management point of view, emphasizing the creation, implementation and evaluation of strategy in organizations. Students adopt the viewpoint of upper management, strategize and make essential "Big Picture" decisions, using standard strategic analysis frameworks. Students develop expertise in the analysis of complex business situations and in clearly presenting strategic findings both orally and in writing.
This course introduces students to the fundamental principles of macroeconomics in the context of current problems and its application to business decision making and economic policy. Students will be introduced to the economic way of thinking and how key concepts, theories and methods of modern economic analysis can be applied to everyday economic issues and problems. Key areas covered include demand and supply analysis and government policies; consumers, producers and the efficiency of markets; international trade; the national economy; business cycles; inflation; economic growth and stability; unemployment; and monetary and fiscal policy. Particular emphasis is placed on reviewing contemporary economic issues and how economics permeates almost every aspect of business, highlighting economics as the fundamental discipline underpinning the study of most business specializations.
This course teaches students the fundamental principles of finance. It covers the financial decisions that financial managers should make to maximize shareholders' wealth or a firm's value. These financial decisions include investment decisions, financing decisions, dividend decisions and working capital decisions. Students are taught how to apply financial theories to real life financial situations, financial ratio analysis, time value of money, stock valuation, bond valuation, capital budgeting and risk and return. It also discusses the difference between profit maximization and shareholders' wealth maximization. There is a general saying in finance that "If you can't measure it, you can't control it". Therefore, the course entails calculations and arriving at conclusions that help financial managers make financial decisions and measure financial performance.
This course presents essential management and organizational behavior theories and concepts. It examines the nature of managerial work under a range of business models and under rapidly changing business conditions. Managerial functions and activities such as planning, strategizing, organizing, controlling, and directing are examined in depth, and in the context of current organizational practice and scenarios.
Course Description:
This course introduces fundamentals of computer hardware, software, networking, Internet and its technology components. The discussions are centered on the role of technology in contemporary business, and include basic relational storage concepts, with hands-on experience in building business database applications and web sites.
The course also features a mini-project.
This course examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, or services to selected target groups. The course emphasizes how to promote, distribute, and price a firm's offering in dynamic economic, social, political, and international environments.
III. Major Requirements (21 credits)
This course will offer a thorough overview of the management of various lodging properties, taking a generalist view of lodging management, moving from department to department in a typical hotel. While this course will be general in nature, we will take a much more strategic perspective, identifying and considering issues of concern to general managers of all types of lodging properties, with a particular focus on profit maximization (yield/revenue management) and distribution channel management. As such, we will consider the broader political, economic, social, and technological environments and trends and their impact on lodging operations.
The Internship is designed for candidates on the undergraduate hospitality and tourism management major programs. It lasts for eight weeks (240 hours), and provides exposure to business practices and issues, in appropriate settings. Candidates will typically opt to carry out internship with local UAE-based companies. The internship program is viewed as a "steppingstone" for a career in the field of the student's major. Students will receive orientation, induction, and relevant on-the-job training during their internship. The initial induction and orientation take place at the beginning of the internship and will serve to introduce the student to real-world business practices, culture and management, and provide them with a knowledge base to draw upon throughout the remainder of the internship.
The course will introduce the various issues associated with the management of a convention visitor's bureau (CVB). The course will analyze the mission, structure, and business activities of organizations that develop and promote a complex tourism destination in UAE. This includes the management functions of membership services, visitor services, financial and marketing concerns, research activities, and the strategic planning and evaluation of these efforts. Topics covered will include developing the following consumer segments: meetings/conventions, pleasure/tours, and festivals/special events.
A course dealing with the many issues impacting the management of large convention and exposition centers. The course is taught from an organizational marketing base. Topics include meeting site selection, program planning and budgeting, legal issues and insurance problems, housing, food and beverage arrangements, transportation, exposition management, and audio-visual services."
The hospitality and tourism management project-based internship course will provide students an experience of a selfemployed work environment. The course will imbibe problem- solving skills and creative thinking among students. These lifelong learning skills will enhance the employability skills of the students and their ability to become independent learners. The students will integrate the tools and concepts from the hospitality and tourism management specialization courses to develop strategies to solve problems. Through a coaching and mentoring process, the students would produce a project report, which will allow them to showcase their learning acquired during their four-year study.
IV. Major Electives (9 Credits)
The course will introduce the issues associated with the sustainable management of destinations and tourist attractions. Students will: learn the variety of ways that sustainability can manifest in the hospitality and tourism industry in UAE; understand the roles of international stakeholders involved in sustainable tourism; analyze case studies in key areas related to social, economic, and environmental impacts and consequences; and learn broad perspectives on how tourism relates to ecosystems, poverty, health, education, and social equity.
This course is designed for candidates on the Bachelor of Science in Business Administration to provide a field experience in which students are able to apply knowledge and skills gained through course work, and to demonstrate their capacity to function successfully in a professional setting. It lasts for eight weeks (240 hours), and provides exposure to business practices and issues, in international settings. Through this internship, the student will learn, and apply real-world management skills on an international level, and throughout the process, the student will complete the internship report to fulfil the course requirement. The vast majority of the work and value of this course, however, will come in the form of the international, intercultural, and interpersonal experiences gained throughout the period in the international workplace.
This course provides an in-depth study and application of advertising and other forms of marketing communication with emphasis on its role in marketing planning. Study includes identification of relevant data to analyze marketing situation, development of product position, marketing and marketing communications objectives, creative strategy, media planning, and evaluation.
This course introduces the student to the various aspects of services marketing. Specifically, the course examines the unique characteristics of services marketing, management and evaluation of service quality, techniques for service recovery and improvement, and service marketing in global environments. Particular emphasis is placed on analyzing the service encounter and the perception of service quality by service recipients and the service providers.
This course is a broad survey of key areas of human resources management, designed to provide students wishing to become future supervisors and/or staff human resource specialists with a thorough understanding of the role of human resource management and the techniques available to management in making effective use of the human resources of an organization. The material is delivered from the perspective of HRM practice in both the UAE/GCC and internationally.
V. Business Electives (9 Credits) – PLUS Any three courses from any major (major requirement courses and/or electives) other than the declared major.
VI. FREE ELECTIVES (3 credits) – Any course from other programs outside the school of business and not taken previously.
Admission Requirements
AURAK is dedicated to providing students with a high-quality education that prepares them for successful careers and fulfilling lives. To be considered for one of our programs, you'll need to meet specific criteria. Our admissions requirements are designed to ensure that each student has the skills, knowledge, and commitment required to thrive in our challenging and rewarding environment.
High School Requirements
Academic Program | Admission Criteria |
---|---|
All Business Programs | UAE Curriculum Elite Track 70% |
English Proficiency Requirements
Name of Exam | Score |
---|---|
Academic IELTS | 5.0 |
TOEFL – Paper based | 500 |
TOEFL – Internet Based | 61 |
Oxford Online Placement Test (OOPT) completed at AURAK Campus |
Successfully pass the test with the required score |
School | Program | Critieria |
---|---|---|
Business |
All Majors |
Students must achieve 80% or higher in Mathematics in high school, or pass the Accuplacer test in this subject |
Other Personal Documents
- Passport copy
- Copy of health card
- Copy of valid Emirates ID (UAE residents only)
- Health History Form (Completed and signed by a physician)
- Four (4) recent passport-size photographs
- Exemption letter from the National and Reserve Service Authority (UAE male applicants between the ages of 18 and 30 only)
- Birth Certificate
- Family Book (UAE nationals only)
- Army Exemption/Completion Letter (UAE nationals only)
Meet our experienced Faculty Members
Our faculty members are a core strength of our program, with diverse backgrounds, impressive academic pedigrees, and a solid commitment to enriching your learning experience. All of our faculty members hold Ph.D. degrees from respected universities worldwide and bring a wealth of professional and research experience to the classroom.
Dr. Abdelfatah Arman
Department Chair - Department of Management / Associate Professor of Human Resource Management / Academic Integrity Officer
Dr. Mohamed Mahdi
Associate Professor - Management / Alumni Coordinator and Beta Gamma Sigma Chapter Liaison
Prof. Tahseen Anwer Arshi
Associate Provost for Research and Sustainability / Professor - Innovation and Entrepreneurship / Director - The Center for Innovation and Entrepreneurship
Explore your Career Opportunities
Bachelor of Science in Business Administration (Major in Hospitality & Tourism Management) courses offer excellent career opportunities not only in Dubai and the other UAE emirates but also globally. Gain a competitive edge in the job market with AURAK’s -Bachelor of Science in Business Administration (Major in Hospitality & Tourism Management)
AURAK’s degree in Bachelor of Science in Business Administration (Major in Hospitality & Tourism Management) leads to exciting career opportunities such as:
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Accommodation Manager
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Event Manager
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Front Office Receptionist
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Inflight Service Manager
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Conference Centre Manager
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Hotel/Resort Manager
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Food and Beverages Manager
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Travel Agent

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Last Updated: 20 Feb 2025
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